Masstengo (the company who produces Purple Reign) was created to push the boundaries of wine making with an aim to remove synthetic additives that cause harm in humans such as sulphites and replace them with safer more beneficial alternatives.
Founder Tim Macnamara, whilst studying a masters of environmental sustainability, and working as a wine representative, was interested in finding natural ways to preserve wine without using sulphites. He began researching and experimenting techniques of adding various natural infusions to wine.
Business partner Ross Stewart was working in the liquor industry specialising in organic, biodynamic and preservative free wine. With a science background, some boutique wine making experience and a recently completed MBA, Ross bought both sound financial and scientific knowledge to the team.
After about two years of experimenting Masstengo launched the first wine Purple Reign at the 2019 Royal Easter Show in Sydney. The response was fantastic with 95% conversion from tasting to purchase and the entire production of wine sold out before the show finished.